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“Insist on yourself . . .” is from the series Great Ideas of Western Man, an innovative advertising campaign by the Container Corporation of America, which ran from 1950 to 1975. Its mission was to…
Mathias Goeritz began his Messages series in the late 1950s and continued adding to it until the end of his career. He set out to create a modernist religious art. Works in the series often referred…
